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Growth Marketing Manager

Signifyd

Signifyd

Marketing & Communications, Sales & Business Development
London, UK
Posted on Saturday, December 9, 2023

Signifyd is seeking a Digital Marketing Manager EMEA to join our EMEA team and report to the Director of Financial Services and EMEA Marketing. You will be a key player in our performance advertising efforts, across paid search, display ads, account-based marketing (ABM) for our rapidly growing region.


Your role combines buyer journey knowledge, engagement strategy, and campaign execution to activate a wide range of target segments. Our market (D2C eCommerce) is both broad and deep - we serve thousands of customers, from startups (via partners like Shopify and BigCommerce) to household names like Samsung, Mango, Phillips, Watchshop and Elemis to name a few. You will have the unique market tailwind and the career opportunity of scaling a multi-segment GTM engine.

The ideal candidate will possess both hands-on campaign execution and tools knowledge around performance advertising and ABM and the analytical skills to optimize campaigns based on A/B testing and ongoing results. They should also have a demonstrated ability to be entrepreneurial and independently ideate on campaign improvement.


A little bit about our London office, team, and culture: We are one of the fastest-growing teams in Signifyd and we have a huge market opportunity. Over the last 5 years, we have grown revenues and our client base massively, by adding truly global brands based out of EMEA that now benefit from Signifyd’s service. Now is the time to accelerate and we are looking for the next key member of the team to be part of our success. The office is located in central London and we enjoy celebrating the wins and the hard work as a team on our roof terrace overlooking Soho!


Key Responsibilities

  • Partner with Director of Financial Services EMEA Marketing in creating campaign, content, email and social media marketing calendar for the EMEA region.
  • Support event sponsorship via digital channels targeting named accounts
  • Own and manage pipeline generation via paid media and ensure quarterly targets are met
  • Plan, project-manage, and execute all SEO/SEM, and account-targeted emails for ABM marketing campaigns in Europe, with the view to:
  • Identify trends and insights and optimize campaigns based on the insights
  • Write copy, execute and support the ongoing maintenance of account landing pages and email campaigns
  • Brainstorms new and creative growth strategies through digital marketing and ABM
  • Deliver performance advertising components of strategic account activation campaigns, collaborating across Demand Generation, Business Development, and other teams.
  • Build and report in collaboration with Rev- Ops on campaign ROI, on-site conversions, cost & click performance, impressions/total reach, website traffic, sales funnel lead progression
  • Support ABM motion and campaign execution within key tools: Google Adwords, Google Analytics, Salesforce, 6Sense, ReachDesk, PathFactory, Drift, Sales loft, etc
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Own reporting and analytics on marketing efficiency and drive ongoing optimization of Demand Gen based on data
  • Be the day-to-day contact for digital agency ensuring all campaigns are executed on time and on budget

Required Qualifications:

  • 3-5 years of experience across B2B and ABM marketing
  • 2+ years working in a startup or high-growth environment
  • Experience with Google Analytics goal conversions, UTM parameters
  • Proven track record of owning campaign spend and optimizing return on ad spend. Comfortable owning a pipeline target for your campaign channels.
  • Strong verbal and written communication skills are a must, as well as the ability to work effectively across internal and external organisations.
  • Possess exceptional problem-solving, analytical, and research skills
  • Proficient with utilization of Salesforce and Marketo

Nice to haves:

  • Google Adwords certification
  • ABM Platform experience
  • Experience in the eCommerce ecosystem or marketing retail technology is a plus
  • Business proficiency in any European language
#LI-Remote
Our UK benefits:
  • 4-day workweek
  • Stock Options
  • Annual Performance Bonus or Commissions
  • Pension matched up to 8%
  • ‘Day one’ access to great health, dental and optical insurance scheme
  • 20 days of annual leave plus public holidays
  • Cycle to Work Scheme
  • Enhanced maternity and paternity leave (12 weeks full-pay for mums & dads, plus 12 weeks half-pay for mums)
  • Regular paid social events organized by our social committee
  • Mental wellbeing resources
  • Dedicated learning budget through Learnerbly

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We also want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.