Paid Search Performance Marketing Manager
Marketing & Communications · Full-time
San Francisco, CA, USA
USD 140k-160k / year + Equity
About Wispr
Wispr is an AI research and product company building the voice interface for computing. AI can now reason, code, and act. Yet, humans still do the work of the interface. We think that’s backwards.
Our first products are Flow, which lets you speak naturally in any application, and Notetaker, which builds context across conversations. We’re building toward an interface that can perceive, understand, and take action with earned trust. That means solving hard problems across models, systems, and product - and caring about the final human experience as deeply as the technology underneath it.
We’re a talent-dense team that holds strong opinions, tests them quickly, and builds technology that sparks joy. Our goal is to build the first voice interface used every day by a billion people.
The Role
We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.
Your channels:
Google Search Ads (Search, Performance Max, Search Partners)
Google App Campaigns (ACi) for Android app installs and in-app revenue
Apple Search Ads for iOS and Android
Bing / Microsoft Ads (and expansion opportunities)
Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.
This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.
What You'll Do
Own the Search Channel End-to-End
Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
Drive Android Acquisition from Day One
Own Android growth strategy across Google App Campaigns and Apple Search Ads
Optimize to in-app revenue events (not just installs)
Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
Partner with Product and Data teams on attribution and conversion tracking
Build High-Performance Funnels
Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
Run Fast, Learn Faster
Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
Maintain a testing roadmap with clear hypotheses and success metrics
Partner with Design and Growth teams on landing pages and App Store optimization
Manage Budgets Like a CFO
Manage $50k+/month in search spend (scaling to low six figures)
Allocate weekly budgets by channel, geo, brand vs non-brand, device
Keep CAC within targets while finding incremental spend opportunities
Communicate Like a Leader
Write crisp weekly updates: what happened, why, what's next
Present monthly performance to leadership with clear insights and recommendations
Collaborate seamlessly with Growth, Product, Design, and Data teams
What We're Looking For
Must-Haves
4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
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Strong Google Ads expertise:
Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
Performance Max (when to use it, how to prevent brand cannibalization)
Google App Campaigns (ACi) for mobile installs and revenue optimization
Direct experience with Apple Search Ads for iOS, ready to expand to Android
Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
Excellent written communication—you can write a weekly recap that's actually worth reading
Authorized to work in the US
Nice-to-Haves
Bing / Microsoft Ads experience
Background in productivity tools, consumer apps, or PLG SaaS
SQL or BI tools (self-serve data analysis)
Landing page and conversion rate optimization experience
Familiarity with Apple ecosystems and App Store guidelines
Logistics
We sponsor H1B, O1, EB1, L1, STEM OPT, and more. We can't guarantee sponsorship for every role, but if we make you an offer we'll make every reasonable effort, with help from our immigration law firm.
We strongly encourage you to apply even if you don't meet every qualification. The strongest candidates we meet rarely do, so don't exclude yourself prematurely. We're rethinking how humans interact with AI, and doing that well demands diversity of perspective and experience.
We're committed to a fair and accessible interview process. If you need any accommodations or adjustments, please let us know.