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Growth Marketing

Orb

Orb

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Saturday, May 18, 2024

Mission

Orb is on an ambitious mission to provide every business with the infrastructure to unlock their revenue. Best-in class businesses find ways to effectively align their monetization to product usage—whether that's through seats, consumption, feature limits, or usage-based tiers. Orb brings that opportunity to every software company.

We are reimagining billing and invoicing for this era of hybrid pricing in software. Billing is no longer just a finance problem, but also a high-stakes engineering observability problem that customers urgently need solved. At Orb, we take a developer-first, data infrastructure approach to this problem. We make it possible for companies to fully automate their current billing process, and to evolve their monetization strategy over time.

Orb supports the end-to-end workflow for revenue: developers love our product’s extensibility and intuitive API, product managers become empowered to iterate on pricing and packaging much faster, finance teams get fine-grained reporting to facilitate revenue recognition, and customer-facing teams benefit from the transparency Orb brings to the customer relationship.

About Us

Our founding team has experience from companies like Stripe, Asana, Plaid, Cloudflare, and Autodesk. We’ve raised $19.1 million in funding from top-tier investors like Menlo Ventures, Greylock, base case, South Park Commons, and Scribble, as well as founders and operators from companies like Vercel, Plaid, Datadog, Notion, Asana, HubSpot, and more.

Working at Orb

When you meet our team, you’ll see we’re a group of dedicated and kind individuals who care deeply about solving what is one of the most mission-critical problems for any business.

Every one of us has outsized impact on the business, our product, and our customers—we hold ourselves to a standard of excellence, with the empowerment to take risks and the judgment to focus our time on maximizing leverage.

We are not a culture of long hours, but we approach our work with intensity and a sense of urgency. With a product like ours, minutes matter: we can help accelerate other businesses tremendously if we’re focused on building quickly while maintaining critical attention to detail. When we’re ‘on’, we’re on; we work hard, then we go home.

We will focus on setting you up for success, with the right expectations and enablement. We coach on outcomes, not inputs or style. We show up for each other with kindness, which earns us the ability to have difficult conversations with trust by default and openness to feedback.

As a growing organization, we value in-person collaboration. We see it as a way to achieve our mission faster, in an environment of rapid ideation, strong alignment, and that energy that makes work more fun.

Role & Impact

As a member of our Growth team, you will be directly responsible for developing, coordinating, and delivering modern and engaging campaigns to achieve (or surpass!) revenue goals. You will work closely with cross-functional partners to create and execute strategic and thoughtful customer-centric programs that drive pipeline generation, resulting in increased revenue. You’ll have autonomy and support to identify, test, and analyze new channels to optimize acquisition and make strategic decisions based on your findings.

What You’ll Do:

Strategy & Leadership:

  • Growth Marketing Strategy: Set channel strategy and plan campaigns to meet qualified lead, pipeline, and revenue goals.

  • Channel Ownership: Proficiency in 1 to 2 areas of growth marketing, with working knowledge in all areas, including Email Marketing, ABM, SEO, SEM, Paid Social, Web Optimization, Ops and Analytics, Field and Events

  • Growth marketing team: Have a large hand in scaling the growth team at Orb, manage the team as it scales, and hire contractors and agencies as needed to hit goals.

  • Cross-functional leadership: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, and partner with product on product/feature launches in an organization with a high shipping velocity.

  • Audience definition and understanding: Gain a deep understanding of the target audience and core messages needed to produce effective demand generation campaigns

  • Audience expansion & long-term planning: Build a long-term ABM strategy in partnership with our sales function.

Growth Marketing Planning & Execution:

  • Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the leadership team.

  • ABM: Create integrated and creative campaigns to reach our core audiences and measure that reach over time.

  • Website: In partnership with our design team, ensure tracking and conversion rate best practices and create beautiful, performant landing pages.

  • Marketing Ops: Own the marketing tech stack, add tools, and make necessary improvements. Current stack: Webflow, Hubspot, Google Analytics, Default

  • Paid: Refine paid strategy and create an experimentation framework to test creative, targeting, and our offer strategy.

  • SEO & Content Distribution: Help ensure that all content and webinars drive engagement, distribute content across email and social media, and continue to grow inbound via SEO content.

  • Marketing to Sales Handoff: Define the handoff to the sales team and work closely with sales to drive qualified leads that convert into opportunities.

  • Events: Help determine our conference and field marketing presence and build high-quality, creative activations and experiences for our audience.

We think you'll be a fantastic fit for this position if your application can demonstrate:

  • 3-5+ years of marketing experience

  • SaaS GTM experience: You’ve worked at a B2B startup, preferably with a top-down sales model.

  • Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops, and analytics.

  • Core growth marketing competencies include marketing ops, analytics, and ABM.

  • Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe your campaigns and what you’ve learned.

  • Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.

  • High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.

  • Experimentation mindset. You don’t just test things you’ve done before and you understand the importance of testing and scaling what works.

  • Strategic and scrappy: As an early-stage company, we are still building out our growth engine. You should be excited about the opportunity to get in on the ground floor. You’ll be hands-on in building and executing tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

  • Excellent project management skills. You can manage multiple projects simultaneously and build and refine playbooks as you go.

Nice to haves:

  • Early or growth stage startup (Seed-Series C) experience

  • Industry experience (e.g. billing, financial infrastructure, usage-based pricing) and/or passion for our mission to unlock the revenue of every SaaS company

In order to thoughtfully scale the company and avoid downstream inequities, we don’t use leveling titles at Orb. You will not see us use prefixes like “Senior” in our job descriptions. We include experience requirements for every role and compensate employees based on their experience and internal level within Orb.

Benefits

  • Medical insurance - 100% coverage for you and dependents

  • Dental, vision, and life insurance

  • Unlimited PTO, with 15 days minimum encouraged

  • 401k plan

  • 16-week paid parental leave with equity vesting

  • Commuter stipend

  • Catered lunches in the office

Equal Opportunity Employer

We work with each other day in and day out, and strongly believe that building a diverse and inclusive team is key to our long-term goals and success as a company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.