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Growth Marketer (Contractor)

Menlo Ventures

Menlo Ventures

Marketing & Communications, Sales & Business Development
United States
Posted on Friday, May 24, 2024
About the startup & role
I am an EIR at Menlo Ventures who is currently laying the groundwork for a completely new take on the nutrition tracking space. This space has been stale for a long time and AI unlocks an opportunity to completely change the experience. I am looking for a 0 to 1 growth marketer that’s going to help us design and execute our marketing strategy for pre-launch, launch, and beyond.

Few important notes about the company

  • This platform is not just about nutrition tracking but about discovery, "fun" is a missing term in this space and we want to bring it back.
  • We're going to make good use of wearable health data to tie your nutrition to outcomes; this is not being done at this stage beyond basic calorie in-out calculations.
  • We're mission-driven and focused on ways to bring the cost for the user to as low as possible, ideally free.
  • We're investigating ways this platform can be used to reduce food waste at a societal level.

Current team

  • Seasoned Founder, a decade in the wearables and health spaces, exited first startup to WHOOP
  • Talented Head of Design, a decade at top tier design companies like Uber, Dropbox, Apple and Patreon

What we're looking for

  • Deep consumer experience, has launched B2C consumer apps in the nutrition or wellness spaces
  • Solid all-rounder with experience and knowledge of all key marketing channels
  • Thought deeply about AI and AI-first experiences
  • Ready to launch many experiments across social channels and in-person
  • Good network of experts to tap into for specific tasks and projects
  • 0 to 1 marketer that loves the speed and independence that comes with small agile teams
  • Ability to start in a contractor capacity, with potential to join full-time in the future

Your responsibilities

  • Help design the marketing strategy for all key phases (pre-launch, launch, and growth)
  • Recruit all freelancers to fill gaps and execute on marketing projects
  • Coordinate closely with the rest of the team on launch date planning
  • Full ownership over the marketing execution from A to Z, close collaboration with our CEO and Head of Design

What we can offer

  • As an early hire, a substantial equity package
  • An opportunity to move into a full-time leadership position and scale yourself or continue to contribute through great marketing
  • Competitive cash pay