Country communications strategy: Develop and execute Lazada Thailand's integrated PR and communications strategy, aligned with regional narratives and localized for the Thai market, covering corporate, campaign, consumer, brand/seller and executive communications.
Media & influencer relations: Build and maintain strong relationships with top-tier Thai media (business, tech, trade, consumer) and key industry influencers; act as the primary country point of contact for media inquiries and interview requests.
Campaign communications: Lead communications planning and execution for major commerce moments (e.g., 9.9, 11.11, 12.12), new product launches and brand campaigns, working closely with regional comms, marketing and country commercial teams to secure impactful coverage across channels.
Thought leadership & data storytelling: Drive a proactive narrative agenda — consumer insight reports, industry data angles, and leadership commentary — that positions Lazada as the voice of quality e-commerce growth in Thailand.
Executive communications: Support country leadership with messaging, speaking engagements, presentation materials and LinkedIn amplification across corporate and executive channels.
Reputation & issues management: Anticipate and manage reputational risks; lead rapid-response protocols for sensitive issues, working with regional comms, legal and public affairs teams; maintain strong crisis preparedness.
Cross-functional collaboration: Partner with marketing, government relations, category and seller teams to ensure message consistency and integrated campaign delivery.
Agency & budget management: Lead and develop local agency partners; own the country communications budget and ensure effective resource allocation and measurement.

Bachelor's degree in Communications, Journalism, Marketing or related field; advanced degree a plus.
10+ years of experience in PR/corporate communications, with at least 2 years in a leadership role; in-house tech/e-commerce experience strongly preferred, agency background with tech clients also welcome.
Deep media network in Thailand, with proven relationships across national business, tech and consumer outlets.
Strong track record of executing integrated campaign communications, product launches and executive visibility programs.
Solid experience in issues/crisis management and reputation protection.
Exceptional written and verbal communication skills in Thai and English; able to craft narratives for both local and regional audiences.
Strategic thinker with a hands-on, "roll-up-your-sleeves" execution style; comfortable operating with ambiguity and speed.
Strong stakeholder management skills; experience working with regional/global teams and matrixed organizations.
Understanding of and interest in e-commerce, AI and digital economy trends in Southeast Asia.
Experience in data-driven storytelling (e.g., leveraging reports, market data and consumer insights for earned media) is a strong plus.