Regional Seller Promotion Program Manager-Regional Marketing Solution
Marketing & Communications, Operations
Posted on Aug 11, 2026
Job Description
Lazada is seeking a strategic and data-driven Regional Promotional Program Manager to join our Regional Marketing Solutions team. This role will be responsible for designing, executing, and optimizing seller promotional programs across multiple Southeast Asian markets. You will work at the intersection of strategy, analytics, and product to drive seller adoption, engagement, and revenue growth through innovative promotion frameworks.
As a key member of the regional team, you will collaborate with market stakeholders, Product and Engineering teams, and cross-functional partners to build scalable promotion solutions that align with business objectives and deliver measurable impact.
Location: Regional (Southeast Asia)
Department: Platform & Monetization - Strategy & Planning & PMM
Reports to: Regional Head of Marketing Solutions / Strategy Lead
Key Responsibilities
Promotional Program Design & Execution
● Design and execute monthly seller promotional programs aligned with Marketing Solutions products, driving seller adoption, engagement, and revenue growth across targeted seller segments
● Develop data-driven promotion strategies through seller segmentation, performance analysis, and SQL-based insights to maximize program effectiveness and business impact
● Monitor and optimize promotion performance during Mega Campaign periods through real-time analysis, reporting, and strategic adjustments to ensure target achievement
Strategic Partnership & Stakeholder Management
● Partner with regional and ventures stakeholders to gather business requirements, understand campaign objectives, and design customized promotional frameworks tailored to diverse seller profiles
● Serve as a regional strategic partner, translating market needs into scalable and standardized promotional program structures across multiple countries
● Manage stakeholder communication and cross-functional alignment among regional and market teams to ensure successful planning, execution, and continuous improvement of promotional programs
Product & System Enhancement
● Collaborate closely with Product and Engineering teams to define system requirements and enhance backend promotional management capabilities, enabling operational efficiency and greater flexibility in program configuration
● Identify opportunities to automate and streamline promotional processes through technology solutions
Performance Analysis & Reporting
● Conduct post-campaign performance analysis and business impact assessments, providing actionable recommendations to optimize future promotional initiatives
● Develop reporting solutions and interactive dashboards for both internal and external stakeholders, enabling effective promotion tracking, performance monitoring, and data-driven decision-making
● Establish KPIs and success metrics for promotional programs and regularly report on program performance to senior leadership
As a key member of the regional team, you will collaborate with market stakeholders, Product and Engineering teams, and cross-functional partners to build scalable promotion solutions that align with business objectives and deliver measurable impact.
Location: Regional (Southeast Asia)
Department: Platform & Monetization - Strategy & Planning & PMM
Reports to: Regional Head of Marketing Solutions / Strategy Lead
Key Responsibilities
Promotional Program Design & Execution
● Design and execute monthly seller promotional programs aligned with Marketing Solutions products, driving seller adoption, engagement, and revenue growth across targeted seller segments
● Develop data-driven promotion strategies through seller segmentation, performance analysis, and SQL-based insights to maximize program effectiveness and business impact
● Monitor and optimize promotion performance during Mega Campaign periods through real-time analysis, reporting, and strategic adjustments to ensure target achievement
Strategic Partnership & Stakeholder Management
● Partner with regional and ventures stakeholders to gather business requirements, understand campaign objectives, and design customized promotional frameworks tailored to diverse seller profiles
● Serve as a regional strategic partner, translating market needs into scalable and standardized promotional program structures across multiple countries
● Manage stakeholder communication and cross-functional alignment among regional and market teams to ensure successful planning, execution, and continuous improvement of promotional programs
Product & System Enhancement
● Collaborate closely with Product and Engineering teams to define system requirements and enhance backend promotional management capabilities, enabling operational efficiency and greater flexibility in program configuration
● Identify opportunities to automate and streamline promotional processes through technology solutions
Performance Analysis & Reporting
● Conduct post-campaign performance analysis and business impact assessments, providing actionable recommendations to optimize future promotional initiatives
● Develop reporting solutions and interactive dashboards for both internal and external stakeholders, enabling effective promotion tracking, performance monitoring, and data-driven decision-making
● Establish KPIs and success metrics for promotional programs and regularly report on program performance to senior leadership
Job Requirements
Qualifications & Requirements
Education & Experience
● Bachelor's degree in Business Administration, Economics, Data Analytics, Marketing, or related field; Master's degree preferred
● 1-5 years of experience in promotional program management, marketing operations, sales strategy, or related roles, preferably in e-commerce or digital platforms
● 1-3 years of experience working in regional or multi-market environments, particularly in Southeast Asia
Technical Skills
● Strong proficiency in SQL and data analysis tools; ability to extract, analyze, and interpret large datasets independently
● Experience with data visualization tools (Tableau, Power BI, Looker, or similar) for building interactive dashboards
● Familiarity with CRM systems, marketing automation platforms, or promotion management tools
● Advanced Excel skills including pivot tables, complex formulas, and data modeling
Core Competencies
● Strategic Thinking: Ability to translate business objectives into actionable promotion strategies with clear ROI
● Analytical Excellence: Strong quantitative skills with proven ability to derive insights from complex data and make data-driven decisions
● Cross-functional Collaboration: Demonstrated success working with Product, Engineering, Operations, and market teams
● Stakeholder Management: Excellent communication and presentation skills with ability to influence stakeholders at all levels
● Project Management: Strong organizational skills with ability to manage multiple programs simultaneously in a fast-paced environment
● Problem Solving: Proactive approach to identifying challenges and developing innovative solutions
Language & Cultural Fit
● Fluency in English (written and spoken); additional Southeast Asian languages (Thai, Vietnamese, Indonesian, Malay, Filipino) are a strong plus
● Deep understanding of Southeast Asian e-commerce landscape and seller ecosystem
● Cultural sensitivity and ability to work effectively across diverse markets and teams
Education & Experience
● Bachelor's degree in Business Administration, Economics, Data Analytics, Marketing, or related field; Master's degree preferred
● 1-5 years of experience in promotional program management, marketing operations, sales strategy, or related roles, preferably in e-commerce or digital platforms
● 1-3 years of experience working in regional or multi-market environments, particularly in Southeast Asia
Technical Skills
● Strong proficiency in SQL and data analysis tools; ability to extract, analyze, and interpret large datasets independently
● Experience with data visualization tools (Tableau, Power BI, Looker, or similar) for building interactive dashboards
● Familiarity with CRM systems, marketing automation platforms, or promotion management tools
● Advanced Excel skills including pivot tables, complex formulas, and data modeling
Core Competencies
● Strategic Thinking: Ability to translate business objectives into actionable promotion strategies with clear ROI
● Analytical Excellence: Strong quantitative skills with proven ability to derive insights from complex data and make data-driven decisions
● Cross-functional Collaboration: Demonstrated success working with Product, Engineering, Operations, and market teams
● Stakeholder Management: Excellent communication and presentation skills with ability to influence stakeholders at all levels
● Project Management: Strong organizational skills with ability to manage multiple programs simultaneously in a fast-paced environment
● Problem Solving: Proactive approach to identifying challenges and developing innovative solutions
Language & Cultural Fit
● Fluency in English (written and spoken); additional Southeast Asian languages (Thai, Vietnamese, Indonesian, Malay, Filipino) are a strong plus
● Deep understanding of Southeast Asian e-commerce landscape and seller ecosystem
● Cultural sensitivity and ability to work effectively across diverse markets and teams