Senior Lifecycle and Email Marketing Manager
BlueVine
This job is no longer accepting applications
See open jobs at BlueVine.See open jobs similar to "Senior Lifecycle and Email Marketing Manager" Menlo Ventures.About Bluevine
Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence.
As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started.
All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us! #LI-Hybrid
SUMMARY OBJECTIVE
The Senior Lifecycle and Email Marketing Manager will be responsible for key communications across the customer journey. This role requires a highly technical individual with the ability to develop cross-platform customer communication streams based on complex segmentation.
This individual is a key member of the Growth Marketing team and will develop email triggers, customer journeys, SMS communications, a/b tests, website forms, and other ad hoc communications as needed. This role is an individual contributor; with a strong focus on hands-on work.
WHAT YOU'LL DO
- Partner with cross functional teams to determine lifecycle communication opportunities for our lending and banking programs
- Develop email and SMS campaigns through Salesforce Marketing Cloud using templates, html, amp script, and other tools such as Movable Ink
- Project manage all assets from strategy to execution with cross-functional teams including copy, design, legal, and coding
- Provide post campaign reporting - drawing conclusions and recommendations on performance and customer behavior
- Work with the analytics team to connect funnel metrics and campaign KPIs together to tell a holistic story for each program
WHAT WE LOOK FOR
Required Experience
- 7+ years of email and SMS marketing experience; fintech experience a plus
- Expertise managing Salesforce Marketing Cloud including Email Studio, Ampscript, Automation Studio, Activities, Journey Builder, Contact Builder, Data Designer, and System Settings.
- Experience building complex journeys including onboarding and early life campaigns along with dormancy and cross sell programs.
- Intermediate knowledge of HTML
- Proficient in Excel (pivot tables, data matching and manipulation)
- Strong attention to detail which is required for QAing messages and audience selections
- Technical savvy and able to adapt quickly to various tools and marketing processes
- Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas
New Hire Base Salary Range: Up to $137,102.00
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.
BENEFITS AND PERKS - for employees located in the US
- Excellent health coverage and life insurance benefits
- 401K with an immediate 3% company match
- PTO, Company Holidays, and Flexible Holidays
- Company-sponsored Mental Health Benefits, including 1:1 therapy
- Over $1,000 annually for a wellness benefit of your choice
- Monthly WFH stipend
- Generous, paid parental leave covering up to 16 weeks
- Access to financial coaches and education sessions
- Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
- Weekly catered lunches and fully stocked kitchen pantries
- Community-based volunteering opportunities
This job is no longer accepting applications
See open jobs at BlueVine.See open jobs similar to "Senior Lifecycle and Email Marketing Manager" Menlo Ventures.