Demand Generation Lead
Anthropic
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
We are seeking an experienced Demand Generation Lead to build and scale our global field marketing team. You will develop and execute comprehensive strategies that drive revenue growth and shape our market perception across key accounts and territories. This role requires a sophisticated understanding of B2B marketing, with demonstrated success in field marketing and working with ABM teams in order to create a growth engine. Working closely with our Sales and Product teams, you'll create compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets through strategic marketing programs, sales tools, measurement, and field engagement initiatives.
Responsibilities:
- Build and lead a high-performing, global field marketing team
- Develop and execute comprehensive demand generation strategies that directly impact pipeline and revenue goals
- Have the ability to design and implement sophisticated ABM programs targeting strategic accounts
- Create and manage field marketing initiatives that amplify our presence in key markets
- Establish and optimize lead qualification processes and scoring mechanisms
- Partner with sales leadership to align demand generation programs with territory and account-specific goals
- Define and track key performance metrics across all demand generation programs
- Lead budget planning and allocation across multiple programs and regions
- Develop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategies
- Drive marketing qualified lead (MQL) generation while maintaining high conversion rates through the funnel
- Lead the development of targeted content and programs for different market segments and buyer personas
- Manage technology stack optimization and reporting for demand generation activities
- Build strong relationships with sales, product marketing, and other key stakeholders
- Drive continuous improvement in program effectiveness through data analysis and feedback loops
You may be a good fit if you:
- Have 10+ years of B2B marketing experience, with significant time in field marketing and ABM
- Have a track record of successfully building and scaling demand generation programs from the ground up
- Have demonstrated success in contributing to significant revenue goals through integrated marketing initiatives
- Possess extensive experience building and leading demand generation teams
- Have a proven track record of developing and executing successful ABM programs
- Demonstrate deep understanding of B2B enterprise sales cycles and buying processes
- Have international marketing experience and understanding of regional market dynamics
- Are highly skilled in marketing analytics and attribution modeling
- Have strong financial acumen and experience managing large marketing budgets
- Excel at cross-functional collaboration and stakeholder management
- Have experience marketing complex technical products, preferably in enterprise software or AI/ML
- Are comfortable operating in a fast-paced, rapidly evolving environment
The expected salary range for this position is:
Logistics
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.