We are seeking a Director of Product Marketing to lead and scale product marketing at a critical stage of growth. This is a senior, hands-on leadership role focused on accelerating go-to-market execution, prioritizing impact, speed, and clarity over unnecessary processes.

You will lead a team of product marketers and work closely with product, sales, revenue marketing, and communications to ensure our products are clearly positioned, launched effectively, and fully enabled across the field and the market. This role requires a good balance of a strategic and operator’s mindset: someone who can set direction while also rolling up their sleeves, and drive outcomes in a fast-moving environment with evolving priorities.

Responsibilities

Messaging & Positioning

• Own messaging and positioning across products and solutions, ensuring clarity, differentiation, and strong customer relevance
• Translate product capabilities and roadmap into concise, customer-centric narratives
• Continuously refine messaging based on customer feedback, sales input, and market dynamics

Product Roadmap & Launches

• Maintain and evolve roadmap-related content for internal teams, customers, and market-facing use
• Partner closely with product to understand the roadmap and prioritize launches aligned with business goals
• Lead end-to-end product launches, balancing speed, quality, and impact
• Ensure launches include strong internal enablement, external messaging, and campaign alignment

Demand Generation & Campaign Execution

• Work closely with demand generation teams to operationalize product strategy into campaigns
• Ensure product narratives are effectively embedded into demand-gen motions
• Support campaign planning with messaging, content, and launch coordination

Customer Engagement

• Work closely with customers to test, validate, and refine messaging and positioning
• Build strong relationships with key customers to understand real-world value, use cases, and buying drivers
• Partner with customer marketing to develop compelling customer stories, references, case studies, and advocacy
• Use customer insights to influence roadmap, improve GTM effectiveness, and strengthen market credibility

Sales Enablement & Field Readiness

• Partner with sales enablement to ensure the field is prepared to sell new and existing products and solutions
• Develop and maintain core sales assets including pitch decks and messaging frameworks and work with GTM strategy team on pricing, competitive intelligence, and objection handling
• Ensure sales feedback loops inform ongoing messaging and enablement improvements

Market Influence (PR / AR)

• Partner with communications to shape product narratives for analysts, press, and the broader market
• Support analyst briefings, product announcements, and key market moments
• Ensure external storytelling reflects product reality and market differentiation

Team Leadership

• Lead, mentor, and scale a team of product marketers to accelerate GTM execution
• Set clear priorities and operating rhythms while maintaining agility
• Balance strategic direction with hands-on contribution when needed

Scope of the Role

• Own the product marketing function across a growing product portfolio
• Manage and develop a team of product marketers supporting multiple products or solution areas
• Serve as a key GTM leader influencing product direction, sales execution, and market perception
• Operate in a fast-paced environment where priorities evolve and speed matters

Success Metrics (First 6–12 Months)

• Clear, consistent messaging and positioning adopted across sales, marketing, and product
• High-quality, on-time product launches that drive measurable engagement and adoption
• Improved sales readiness and confidence, reflected in field feedback and usage of enablement assets
• Strong alignment between product roadmap, launches, and demand-gen campaigns
• Increased effectiveness of product-led campaigns (pipeline influence, win-rate impact, or similar metrics)
• A high-performing product marketing team operating with clarity, ownership, and speed

Must-Have Qualifications

• 10+ years of experience in B2B enterprise product marketing, with deep experience in product marketing
• Proven ability to lead messaging, positioning, and launches for complex products in high-growth environments
• Experience partnering closely with product, sales, demand gen, and communications
• Strong operator mindset with the ability to execute quickly and pragmatically
• Experience leading and developing product marketing teams
• Excellent written and verbal communication skills

Your Advantage

• Background or domain expertise in security (cybersecurity, cloud security, data security, AI security or related fields)

What Will Push You Over the Edge

• Strong examples of product marketing content you’ve led or created (e.g., webinars, launch materials, sales assets)
• Demonstrated use of next-generation AI tools to accelerate product marketing execution (content creation, research, messaging development, enablement)
• Evidence of shipping quickly while maintaining quality in a scaling company