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Content Marketing Manager



Marketing & Communications
San Francisco, CA, USA
Posted on Monday, November 20, 2023
Observable helps everyone make sense of the world with data.

We’re building a place where people can work together to explore, analyze, and communicate with data. Uncover new insights, answer more questions, and make better decisions - right in the browser. Start by forking a project from teammates or from the largest community of visualization experts and data practitioners (scientists, analysts, developers). Bring your data in from spreadsheets or database connectors. Use components or write custom code along any JavaScript library. Observable lets you work with your data however you want.

Observable is the collaborative data canvas, built for and powered by community.

Observable is seeking a Content Marketing Manager to help us tell our story across marketing channels. This is a full-time, contract-to-hire role with an initial 3-month contract period.

Successful candidates will be strong writers who can create impactful B2B content that resonates with technical audiences. As a small marketing team, we are looking for an independent, ambitious writer who is ready to shape our voice and deliver content that will help build our brand and contribute to pipeline growth.

What You Will Do

  • Develop a deep understanding of our core developer audience, including their culture, day-to-day workflows, tool stacks, pain points, and frustrations.
  • Collaborate with Product Marketing and Growth Marketing to support the overarching web strategy through content design and copywriting for landing pages, growth experiments, and evergreen content.
  • Contribute to company growth goals by crafting compelling copy for marketing campaigns, lead gen efforts, and email marketing.
  • Support sales enablement by creating longer form content pieces, decks, one-pagers, and email copy that are aligned to the sales process.
  • Establish and adhere to a consistent production schedule with clear deadlines. This includes managing production timelines and content calendar for cross-functional content initiatives.
  • Test, iterate and optimize content by measuring and reporting on the effectiveness of deliverables. This includes reporting on traditional top-of-funnel metrics like traffic and engagement, along with a focus on how content drives pipeline and revenue.

What You Will Bring

  • Audience empathy, product intuition, and a bias toward action over perfection.
  • 3 to 5+ years of relevant experience in Copywriting, Content Marketing, and/or Content Design.
  • Experience marketing B2B SaaS products to technical audiences, such as developers.
  • Proven track record of generating and converting organic traffic to deliver growth.
  • Strong storyteller with exceptional copywriting and verbal communication skills.
  • Strong organizational and cross-functional collaboration skills.
  • Ability to work strategically as a proactive self-starter with independent decision making, as well as ensuring operational delivery and having a hands-on approach.
  • A strong portfolio of previous work examples.

Join our team!

We’re visualization enthusiasts. We’re chart connoisseurs. We’re open source developers. We’re map geeks, spreadsheet lovers, and color palette fiends. We love helping people understand the world better and we want you to join us in helping the world make sense of data.

We want to share our love of software by making programming easier to learn, by making data easier to explore and analyze, by making visualizations easier to sketch, and by helping people help each other.

Observable is built on open source , including React, Node.js , and PostgreSQL, as well as a number of our own open source libraries . We care deeply about user-centered design, from programming language and syntax design, to API construction, to the graphical user interface, to the final pass of visual polish.

We are looking for people who are compassionate advocates for data practitioners and have the audacity to tackle some of development’s greatest challenges. We are hiring for multiple positions .

Thank you for your interest! 🙏 We can’t wait to hear from you.