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Director, Demand Generation & ABM

Netlify

Netlify

Sales & Business Development
Remote
Posted on May 17, 2024

About the Role:

Netlify is searching for a passionate and data-driven Senior Demand Generation Manager to support our mission of delivering a platform to developers and businesses that enables them to create and deliver incredible digital experiences that delight their customers.

As Netlify’s Senior Demand Generation Manager, you will own both strategy and execution of global, multi-channel demand campaigns. Your primary focus will be engaging and converting decision makers to support Netlify’s enterprise pipeline goals.

What You'll Do:

  • Strategize, execute, measure, and iterate on campaign strategy to reach and engage the Enterprise market segment.
  • Work closely with Sales to structure, plan, and operationalize our Enterprise ABM program.
  • Collaborate closely with marketing stakeholders to inform digital, partner, and event strategies aimed at fostering engagement within Netlify’s enterprise and developer community.
  • Orchestrate the process from concept through execution of demand programs and projects, including identifying roles and dependencies, handling timelines, tracking deliverables, and planning.
  • Partner with stakeholders to develop a coordinated strategy and campaign plan to support lead generation.
  • Leverage data to develop insights that guide campaign strategy, while analyzing, optimizing, and communicating results and learnings on an ongoing basis.
  • Utilize market research to identify and inform new demand generation opportunities.

What You Will Bring:

  • A breadth of experience in demand generation and campaign management, with an extensive history of drafting and executing marketing strategies and driving Enterprise level ABM programs.
  • Significant B2B Saas experience, with a focus on technical enterprise solutions and/or developer marketing.
  • A proven track record of positively impacting pipeline through the design and delivery of high-performing demand-generation campaigns.
  • Well-versed in data-driven approaches, with the ability to spin up complex reports, interpret results, and uncover insights.
  • A self-starter, able to work independently while collaborating cross-functionally in a fast-paced environment.
  • Strong project management and organizational skills are required, with the ability to manage multiple campaigns simultaneously.
  • Proficiency with marketing automation, attribution modeling, content syndication, and fluency with Hubspot, Salesforce, Sendoso, G2, Google Analytics, and 6Sense, a plus.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include:

A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts.

Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing [email protected].

About Netlify

At Netlify, we’re on a mission to build a better web by making it easier than ever to build, deploy, and scale web applications. By unifying an entire ecosystem of web development tools, content sources, services, and APIs into one simplified workflow, Netlify empowers top brands to ship campaigns faster, reduce risk, and boost productivity and revenue. At the forefront of the composable web movement, with over 4.5 million web developers and businesses using the platform, with Netlify, you can connect everything and build anything.

We are a Series D company and have raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!

At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. Our base compensation for this role is targeted at $102,000 - $139,000 for most US-based locations. Candidates based outside of the US or in premium markets such as New York City, San Francisco, Los Angeles, Boston, Seattle, and Austin should consult with their Talent Acquisition partner regarding location-based ranges, as it may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.