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Field Marketing Manager - DACH based

Immersive Labs

Immersive Labs

Marketing & Communications
Germany
Posted on Wednesday, September 27, 2023

Be part of a progressive, open and productive workplace, where different opinions and beliefs are valued.

We prepare businesses to counter the latest cyber threats by helping their people to develop powerful, practical cyber skills.

We're a game-changing team building a game-changing platform

About Immersive Labs

Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats.

https://www.immersivelabs.com/why-immersive-labs

Where we are now

Immersive Labs was founded in 2017, from a cargo container in Bristol, UK we’ve grown to over 300 employees, announced funding of more than €170 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organizations KPMG, Sophos and Deutsche Bank to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Field Marketing Manager - DACH based

Due to the rapid growth of our marketing team, we are looking for a Field Marketing Manager to help execute the demand generation plan for the DACH region. You’ll report into the Director, Global Revenue Marketing and will be working closely with the global marketing team.

You will be based within the DACH region but will frequently travel to our Global HQ in Bristol. You will support the sales team in the DACH region by helping to define a region-specific marketing plan that will include planning, and hosting in-person and virtual events including webinars, building and executing field marketing campaigns. All with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for the DACH region.

If you like working with people from different cultures and backgrounds helping them to meet their goals and objectives while spending some of your time travelling and attending events we’ll welcome you and support your development.

In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness! You will have the opportunity to genuinely shape an emerging industry change and market category.

Your main responsibilities (we're scaling fast, so these may change as we grow):

  • Support the DACH region, partnering with the sales team and business development team to enable them in the field with webinars, events, executive round tables, lunch & learns, trade shows and partner events

  • Travel to some events to provide in-person support when needed (20% travel)

  • Work closely with the Director, Revenue Marketing on regionalising events and messaging for DACH customers

  • Feedback to the product marketing team on what is and isn’t working in the region

  • Assist with writing promotional copy

You should apply if you have ​​(we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role):

  • Ability to work on different projects simultaneously with strong event management skills

  • Time spent working in a UK-based company covering the DACH region

  • B2B marketing experience would be an advantage as would industry knowledge of Technology, SaaS or Cyber.

  • Excellent interpersonal and communication skills

  • Fluent German Language skills

  • Ability to work with a remote and geo-disparate marketing and sales team

  • Working knowledge of Salesforce, Hubspot and/or Marketo, Eloqua a plus

Immersive Labs’ growth has been fuelled by the values that underpin everything we do, here's how they relate to this role:

  • Inclusive - We support one another and celebrate each other’s successes

  • Driven - We are unafraid to explore our curiosity

  • Agile - We analyze our environment and consider different approaches

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.


As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

  • Time off, flexible and remote working so you can work when is best for you, includes 30 days annual leave+ public holidays + 2 volunteering days and a day off for your birthday

  • Look after your family and yourself with parental leave, mindfulness groups, critical illness cover, pension, health plan and more

  • Career and learning development through the platform and our ‘Learn Anything’ fund

  • Recognition & Rewards for doing great work and living our values and behaviours

  • Informal or formal flexible working options, e.g. flexible start and finish times, reduced hours, job share, remote working

  • We’re a sociable, tight-knit team with monthly socials. Our socials have included everything from pottery painting and paper mask making, to movie nights and escape rooms

  • This is a remote position, we do all meet in our EMEA HQ on a bi annual basis and regularly in person in region.

Find out more at https://careers.immersivelabs.com

Unlock your potential with Immersive Labs. Click apply to find out more.