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Demand Marketing Manager



Marketing & Communications
United States · Remote
Posted on Wednesday, May 29, 2024

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

  • We invented the cyber ratings industry in 2011
  • Over 3000 customers trust Bitsight
  • Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

Bitsight is seeking an experienced marketer to execute North American marketing programs, working closely with our marketing, sales, and product teams to educate, engage and excite prospects in our target segments. This position will report to the Director of North America Marketing in our Revenue Marketing organization.

This role requires an enterprise-focused mentality, as well as cross-team and organizational collaboration, and will partner internally with Product Marketing, SDRs, Sales, Enablement, and third-party vendors to implement integrated and targeted marketing programs on time, on budget, and with measurable results. Success will be measured by pipeline created for our defined market segments.

Essential Responsibilities Include:

  • Define, execute, and refine regional marketing plans to generate new logo leads and qualified opportunities as Bitsight moves up-market in North America.

  • Collaborate on global campaigns to tailor and execute results-focused, holistic campaigns, both direct and with partners.

  • Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across marketing and sales.

  • Work with Product Marketing to develop targeted content mapped to the buyer’s journey and tailored to the audience.

  • Deliver leads using a multi-channel approach that includes digital, webinars, nurture programs, events and trade shows, webinars, social amplification and other tactics as appropriate.

  • Gather and share industry and account intelligence, including buying groups and intent signals. Research organizations and prospects' roles to create a penetration strategy.

  • Partner closely with the Director of North America Marketing and the sales team to craft 1:few and 1:many Account Based Experience (ABX) campaigns to engage target accounts that meet pipeline requirements of varied account segments.

  • Serve as a key marketing liaison and point person for the regional sales organization to align on account targeting and response to marketing campaigns in-region. Collaborate with the Sales Development Representative (SDR) team on both inbound lead follow-up and outbound prospecting.

  • Ensure SDRs have the messaging, content, and materials they need to effectively engage leads and contacts within established SLAs.

  • Lead ongoing account check-ins with the sales team to ensure account goals, key contacts, and account plans remain on track, and discuss upcoming account requirements and modifications.

  • Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, logistics and booth attendance, budget reconciliation, etc.

  • Where appropriate, extend programs to our Channel and Reseller partners, working with the Channel team.


  • 5+ years B2B SaaS marketing experience with a focus on enterprise account growth in an account-based marketing, demand generation, or field marketing role

  • Experience in the cybersecurity industry strongly preferred

  • Experience with Demandbase or equivalent platform

  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams

  • Very analytical and data-driven approach to demand generation with the ability to track and report on long-term and complex campaign performance metrics as well as lagging revenue attribution, revenue influence and ROI

  • Comfortable to function with confidence in a fast-paced, high-growth environment

  • Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership, and demand generation

  • Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies

  • Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts

  • Experience with building and carrying out account-based marketing programs

  • Proven success in developing and executing multi-channel demand generation campaigns to generate revenue

  • Excellent relationship management skills with the ability to build rapport, influence, and deepen relationships with stakeholders, especially Sales

  • A strong understanding and measurable track record of enterprise-focused integrated marketing programs

  • BA/BS degree or equivalent

Diversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Additional Information for United States of America Applicants:

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [email protected]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US$95000 to $115000 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.