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Senior Customer Marketing Manager

BitSight

BitSight

Marketing & Communications, Customer Service
Multiple locations
Posted on Saturday, November 18, 2023

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

  • We invented the cyber ratings industry in 2011
  • Over 3000 customers trust Bitsight
  • Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, Argentina, and remote

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.

Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

  • We invented the cyber ratings industry in 2011

  • Over 3000 customers trust Bitsight

  • Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, Argentina, and remote


The Sr. Customer Marketing Manager at BitSight is responsible for driving a number of global programs and initiatives to help build stronger relationships with our customers, while elevating their stories. These key initiatives are essential to our business and drive Bitsight’s growth from an expansion and retention standpoint. This role is critical in identifying moments and opportunities to build relationships with customers, ensuring the voice of the customer is woven into the fabric of Bitsight while driving revenue growth and expansion through a series of customer marketing programs.

In this role, the Sr. Customer Marketing Manager will build strong and trusted relationships directly with our customers while leading customer engagement and advocacy programs, customer events & webinar support, supporting our customer advisory board (CAB) as well as owning in-product discovery, guides and notifications. This is a great opportunity for someone who is comfortable working directly with customers while collaborating with leaders from across the organization, as such executive presence and communication skills are critical in this role. Success in this role will be measured on customer reference and success story achievement, customer event execution & success and successful implementation of in-product discovery strategy.

Key Responsibilities:

  • Drive and own all aspects of the customer reference program, including: identifying and securing customers as advocates to build impactful and compelling customer stories, testimonials, videos, and to participate in PR, media, prospect calls and events that showcase the business benefits and outcomes.

  • Own and manage customer events, including our Customer Advisory Board, Customer User Forums, as well as customer engagement programs at Industry events - this includes evaluating overall objectives, events and touchpoints while project-managing and executing a valuable experience for our most strategic customers.

  • Creatively bring our customers' stories to life by defining and owning the process for capturing customer success stories, ranging from written case studies to customer testimonial videos, capturing customer proof points that reinforce Bitsight as the market leader in the Cyber Risk Management space.

  • Develop and own our in-product customer communication strategy leveraging Pendo, inclusive of product discovery announcements, guides & walk-throughs and success KPIs.

  • Responsible for identifying and coordinating customers to speak with us on customer webinars in support of expansion and retention focused webinars.

  • Partner closely with Customer Success and Account Management teams to identify opportunities and build strategic, scalable customer programs both internally and externally, such as advocate identification methods and internal enablement programs for customer-facing teams.

  • Own the strategy and execution for growing the number of reviews on peer review sites, working with Customer Success and Accounts Management teams to drive results.

  • Own and manage the reporting and metrics of all programs, being proficient at measuring and reporting out the impact of all programs and campaigns.

Desired Skills and Experience:

  • Bachelor's degree in marketing, business, or communications.

  • 5-7 years of specific Customer Marketing and/or Customer Advocacy experience; strong preference for SaaS and B2B experience.

  • Data-driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits.

  • Experience managing and maintaining a formal Customer Reference Program, from campaign execution to growing the number of referenceable customers and internal fulfillment of advocacy activities such as reference calls, event/webinar speakers, customer quotes, etc.

  • Experience in developing and writing customer success stories, translating complex technology and processes to compelling and powerful case studies.

  • Experience creating and executing marketing campaigns and programs that drive measurable customer engagement and advocacy.

  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results.

  • Experience with Pendo or similar tool for driving in-product messaging and discovery.

  • Strong customer focus and business orientation, with ability to engage senior executives through professional communications.

  • Strong analytical skills combined with an attention to detail.

  • Experience with Hubspot, Salesforce, Pendo, Looker and B.I./analytics platforms strongly preferred.

Diversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Additional Information for United States of America Applicants:

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email . This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.