About the role

In this new position, as the Director, B2B Sales Enablement and Product Marketing , you will play a pivotal role in growing our Betterment at Work business. You’ll work across the B2B organization, empowering our sales team with necessary tools, knowledge and training, enabling them to sell our product and drive revenue growth. You will be responsible for developing and implementing marketing strategies and campaigns, optimizing sales processes, and providing the necessary support to engage buyers and maximize sales performance.

This role will cover all customer segments, including Direct and Partner sales, and support the full sales cycle from lead generation to post-sales expansion. As a collaborative marketer, you will partner with growth marketing, creative services, insights, analytics, rev ops and more internal teams, as well as external vendors and agencies as needed. Additionally you will oversee a two-person team (with possible future growth) to help set strategy and execute breakthrough, effective campaigns.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $150,000 - $175,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

A day in the life

• Develop a sales enablement strategy for both direct and partner sales, including a fulsome content program across the entire buyer journey
• Collaborate with the sales and marketing team to align marketing initiatives with sales objectives, ensuring a seamless integration of marketing campaigns and sales processes
• Develop and execute impactful training that equips our sales teams with the product knowledge needed to excel in their roles
• Identify and assess digital tools, platforms, and applications that will enhance the sales team's productivity, effectiveness, and customer engagement, and oversee their implementation and integration
• Partner with Insights’ counterpart to identify category and competitive insights and monitor sales process; develop battlecards and other tools to customize pitch strategies
• Deeply embed yourself with the business leadership to understand the ins and outs of the 401(k) space and the Betterment at Work solution
• Consult on new initiatives and areas of expansion as it relates to revenue growth, pricing models and go-to-market strategies
• Stay updated on the latest trends and advancements in sales enablement, emerging technologies, and industry best practices, and proactively identify opportunities for improvement

What we’re looking for

• Proven experience in sales enablement, B2B product marketing, or a related role, preferably within financial services
• Inspiring and effective manager, someone who can both execute and delegate, provide direction and prioritize team assignments
• Strong understanding of digital tools, platforms, and technologies used for sales enablement, such as CRM systems, sales automation software, content management systems, and data analytics tools
• Solid knowledge of B2B marketing strategies, including content marketing, lead generation, and customer journey optimization
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with stakeholders
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
• Self-motivated and proactive, with the ability to work independently and manage multiple priorities in a fast-paced environment
• Strong project management skills, with the ability to plan, execute, and monitor initiatives effectively
• Creative problem-solving abilities and a passion for innovation and continuous improvement