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Principal Product Marketing Manager

Abnormal Security

Abnormal Security

Marketing & Communications, Product
United States · Remote
Posted on Thursday, June 6, 2024

About the Role

Abnormal Security is hiring a seasoned Principal Product Marketing Manager to champion our Human Behavior AI platform. In this strategic role, you will position Abnormal as an undisputed AI and Cloud Email Security market leader, by crafting compelling messaging, spearheading product launches, and driving market leadership.

What you will do

  • Craft compelling and persuasive long and short-form content oriented toward technical security buyers (webpages, presentations, solution briefs, blogs, white papers).
  • Work closely with executive leadership to develop targeted presentations and briefings.
  • Evangelize Abnormal to customers and prospects externally at in-person and virtual events as an SME.
  • Develop and deliver sales enablement to empower sales teams to understand the email security market and effectively communicate Abnormal's platform capabilities and competitive advantages.
  • Develop and deliver partner enablement.
  • Champion a consistent cadence of product launches across all tiers, ensuring impactful pre-launch buzz and successful post-launch adoption.
  • Regularly brief industry analysts on new product offerings and market trends, ensuring positive brand awareness and thought leadership.

Must Haves

  • Stellar written and verbal communication skills, with a special focus on precise and concise communication.
  • A product marketing pro (8+ years) with 5+ years of cybersecurity software experience, preferably in high-growth SaaS segments.
  • A passion for cybersecurity and deep understanding of the market, trends, and customer pain points.
  • Tech-savvy, comfortable breaking down complex security products into simple terms and creating demos.
  • Market-focused, with a track record of driving results through customer insights.
  • A team player, collaborating effectively across departments.
  • High-energy and enthusiastic, inspiring others.

Nice to Have

  • Experience working closely with executive leadership to create high-impact briefings
  • Email security experience
  • Passion for Machine Learning and AI, especially its applications to cybersecurity products.

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