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SDR Manager



Sales & Business Development
Posted on Tuesday, February 6, 2024

What problems are we solving?

We're on a mission to modernize finance for construction, an industry that employs 1 out of every 10 workers, but lacks good software tools to get the job done. Payments in construction are fundamentally broken — the antiquated billing process hasn't evolved in decades, and construction is one of the slowest industries to get paid in. We've found a unique wedge into this huge market and are growing quickly.

Why are we building this?

Millions of hardworking people are affected by this broken system — in turn making construction more expensive and inefficient for society every year. When everyone up and down the chain is on the same page with payments, contractors can focus on actually building, instead of mountains of paperwork. We’re reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

The Role

We are seeking an experienced and motivated Sales Development Representative (SDR) Manager to lead our outbound SDR team. As a key player in our dynamic and growth-oriented environment, you will be responsible for driving the success of our outbound lead generation efforts, fostering a high-performance culture, and collaborating with sales leadership, account executives, and marketing teams. While there is a foundation in place for this team, we are looking for someone to take it to the next level and instill repeatability for the outbound process.


  • Team Leadership:
    • Lead and inspire a team of outbound SDRs to achieve and exceed set targets for qualified lead generation
    • Conduct regular coaching sessions, performance reviews, and provide constructive feedback to ensure continuous improvement within the team
    • Foster a collaborative and high-energy team culture that promotes motivation, innovation, and accountability
  • Strategy and Planning:
    • Develop and implement outbound prospecting strategies to generate high-quality leads for the sales team
    • Collaborate with the marketing team to align outbound efforts with overall marketing campaigns and initiatives
    • Analyze and report on key performance indicators (KPIs) to measure the success and efficiency of outbound campaigns
  • Process Optimization:
    • Continuously assess and refine outbound prospecting processes to maximize efficiency and effectiveness
    • Implement best practices in cold outreach, follow-up, and qualification to ensure a streamlined and scalable operation
    • Utilize technology and tools to enhance SDR productivity and results
  • Training and Development:
    • Provide ongoing training and development opportunities for SDRs, focusing on prospecting skills, objection handling, and product knowledge
    • Stay informed about industry trends and incorporate relevant insights into training programs
  • Collaboration and Communication:
    • Work closely with sales and marketing teams to ensure alignment and collaboration on lead generation goals
    • Foster open communication channels between SDRs and other departments to share insights and improve overall business processes

What We're Looking For:

  • 2+ years of experience managing outbound SDR teams in a B2B environment
  • 3+ years experience in sales
  • Strong understanding of outbound sales processes, prospecting techniques, and lead generation strategies
  • Be the expert at the company on how to build and iterate on the outbound machine
  • Excellent communication and interpersonal skills, with the ability to motivate and inspire a team
  • Analytical mindset with the ability to use data to drive decision-making and strategy
  • Familiarity with sales technologies and CRM systems (e.g., Salesforce, Outreach, Gong)
  • Ability to create and adapt outbound sequences and scripts by persona and industry

Company values

Move Quickly, Together
Speed is our advantage, but alignment is our path to victory. We will go farthest, fastest if we work in unison. Prioritize the mission, establish clear owners and deliverables, and execute with confidence.
Reach for the Sky
We are curious, open-minded, and courageous. We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day.
Run Lean
Construction is a scrappy industry where companies must do more with less. Same here. Operate efficiently, optimize strategically, and always get the most bang for our buck.
Be the Steel
Builds fail when the foundation is faulty. The same is true for us. Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all. Most importantly, back your teammates. We’re stronger than reinforced concrete when we support each other.
Build Our Fanbase
Our mission is to grow the size of the pie for everyone in construction. We only achieve that audacious goal if we keep our customers front and center. Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans.
Shoot Straight
We speak directly, candidly, and respectfully. We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company. Ultimately, it’s okay to disagree with—but still commit to—the chosen direction.
At Siteline, we're looking for people with passion, grit, and integrity. We encourage you to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills. Join us.