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Demand Generation Manager



Sales & Business Development
United States · Remote
Posted on Saturday, May 25, 2024

Who we’re looking for

We are looking for a strong Demand Generation Manager to lead Fieldwire’s digital marketing motion. As a Demand Generation Manager, you will manage our 7-digit paid acquisition budget and collaborate with our partners at Hilti (parent company) to scale lead generation strategies for maximum revenue impact. We expect you to adopt a data-driven approach to marketing, with a focus on the bottom-line value of the programs. Fieldwire is at the start of its journey to change the construction industry and needs passionate, talented people to join us in achieving the mission.

What you’ll be doing

A day in the life of a Demand Generation Manager will see you:

  • Define, drive, and execute Fieldwire’s digital marketing strategy
  • Work with our Digital Ads Manager to deliver on paid acquisition campaigns
  • Drive alignment and enforce SLA with go-to-market teams
  • Monitor performance metrics and budget tracking
  • Explore and prioritize new opportunities for Fieldwire

The primary responsibilities of our next Demand Generation Manager will be to:

  • Own the acquisition of new customers through digital channels (SEM, SEO, email marketing)
  • Manage budgets and forecasts, optimize initiatives for impact on the bottom-line
  • Spearhead the launch of inbound campaigns for new geographies, product lines, and industries
  • Build and operate a marketing motion to supercharge cross-selling between Hilti (parent company) and Fieldwire
  • Manage and nurture the relationship with the local Sales teams
  • Optimize the entire conversion funnel and continuously experiment

At Fieldwire, we’re looking for our next Demand Generation Manager to have the following skills, experiences, and qualities:

  • 7+ years relevant experience (demand generation, growth marketing, or general marketing)
  • Deep understanding of paid media strategies, marketing automation, email marketing tactics, and lead management
  • Experience working closely with Sales teams, earning trust as a strategic business partner
  • Proven track record of defining and executing programs with a wide range of cross-functional stakeholders
  • Varied background across marketing disciplines
  • Excellent analytical skills

And if you have any of the following, we REALLY want you to apply today!

  • Experience working on a B2B mobile solution
  • Construction tech experience

Why Fieldwire?

Fieldwire is a construction field management software, used on over 1,000,000+ projects worldwide. We’re obsessed with improving the way teams work together. We’re building a Field Management Platform dedicated to construction teams — providing operational excellence for one of the world’s largest global industries -- $10 Trillion/year. We’re delivering a superior, easy-to-use product that’s driven by the voice of our customers.

Fieldwire solves the problem of access to information and coordination of labor at a large scale for some of the largest projects in the world. The Fieldwire mobile app has a nearly five-star rating based on thousands of customer reviews. Fieldwire was venture backed by top venture capitalists and has already transformed the way thousands of companies worldwide are working together. Fieldwire was acquired by Hilti for $300M in November 2021.


The estimated pay ranges for this role are as follows: $140,000 - $180,000

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 20%.

Where is the job located?

This role is fully remote within the US. Our HQ is in beautiful San Francisco, CA. Our office is located right off of Embarcadero Bart station. Easily accessible by all forms of public transportation.


Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other characteristic protected by law.