The Senior Analyst, Lifecycle will be responsible for owning end-to-end Lifecycle campaign analytics. This includes setting KPIs, tracking and monitoring performance, reporting, and making recommendations. A key part of this role is to analyze customer segments and their behavior and propose program improvements based upon results. This role requires a technical individual with the ability to work closely with cross-functional partners to ensure data accuracy and alignment.

This individual is a key member of the Growth Marketing team and will develop and analyze email triggers, customer journeys, SMS communications, a/b tests, website forms, and other ad hoc communications as needed. This role is an individual contributor; with a strong focus on technical, hands-on work.

WHAT YOU'LL DO

• Partner with marketing team members to determine data needs and lifecycle opportunities for our lending and banking programs
• Translate complicated data into digestible dashboards and presentations providing valuable insights into the data and identifying important trends
• Provide proactive recommendations based on customer performance metrics
• Anlayze tests from start to finish to ensure tests are set up correctly and results are measurable
• Create regular reporting on specific segments and proactively identify opportunities to improve performance
• Connect funnel analytics and campaign KPIs to tell a holistic story for each program
• Work closely with Product, Sales, Customer Service, and Account Managers on cross-functional programs, setting KPIs and post campaign measurement
• Partner with cross-functional analytical teams including Business operations, Business Intelligence, and Engineering
• Ability to work with attribution tools to ensure proper credit for every campaign
• Develop email and SMS campaigns using templates, html, amp script, and other tools
• Manage marketing programs from strategy to execution including asset development.

WHAT WE LOOK FOR

• 5+ years of analytic experience working closely on Lifecycle (email and SMS) campaigns
• Knowledge of email and SMS best practices with a curiosity to keep up with best practices and competitive programs
• Ability to deploy an email campaign from beginning to end including writing briefs, reviewing and distributing copy, legal approval and setting up and deploying email within the platform
• Deep knowledge of email service providers (SFMC experience a plus)
• Ability to present analysis and supporting logic to senior management
• Advanced Excel skills (pivot tables, data matching and manipulation)
• 3+ years of SQL experience
• Proficient in working with Google Analytics, Tableau, Redshift, Salesforce, and Attribution Tools (such as Rockerbox)
• Technical savvy and ability to adapt quickly to various tools and marketing processes
• Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas

New Hire Base Salary Range: $98,100.00-$117,700.00
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus

This is a hybrid role. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened following local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.