Director of Product Marketing at Heap
San Francisco, CA, US
Heap is a market-leading San Francisco-based analytics startup. After achieving product-market fit with industry-best retention levels, Heap recently closed a Series B financing round and is now building its core marketing function to accelerate growth.
Heap’s Director of Product Marketing will be the all-up strategic quarterback behind Heap’s outbound marketing function.
First, the most important characteristic of this role will be market-leading storytelling. Although the product is technical, it is sold across a wide range of personas, from C-level business leaders to core data scientists. This means the ideal individual has the ability to translate technical features into higher level business value.
To do that, you will be an evangelist, developing go-to-market activities to launch products, create defining moments for the company, and provide the strategy and creative thinking to develop a new defining category in a quickly growing, but crowded space. You will work closely with demand generation to craft compelling campaigns, as well as engineering to develop and communicate a strong product roadmap.
What experience should you have to be successful? You should thrive in chaos, because you enjoy building and out-foxing the competition in a hotly contested space. You should have technical chops: the ability to build credibility with core engineers and CTO/CIO’s, but also business acumen to know if something can sell. You should understand the enterprise customer and what it takes to win in the B2B market. Ideally, you feel comfortable pitching at the C-level, and can translate this to a winning pitch that can land across a sales team.
Key Attributes include:
Ability to translate technical issues in simple language across different audiences.
Ability to work collaboratively across engineering, demand generation, and product management to build product and market strategy.
Strategic thinker who can out-maneuver competition with compelling messaging and positioning.
Successful history of delivering strong product launches.
A subject matter expert in your field of choice, and the aptitude to quickly ramp in a rapidly evolving market.
Creativity, drive, self-starter, collaborative, okay breaking glass but with judgement
BA/BS (preferably in business, engineering, or a related field); MBA a plus
5+ years in product marketing experience in the software market
Direct experience in a relevant SaaS industry such as analytics, mobile, SaaS preferred
Great presentation skills and proven ability to create effective sales tools
Heap has raised $40M in funding from NEA, Y Combinator, Menlo Ventures, SVAngel, Sam Altman, Garry Tan, Alexis Ohanian, Harj Taggar, Ram Shriram, and others.