PR and Communications Manager at Telenav
Santa Clara, CA, US
Marketing | Santa Clara, CA, United States
Telenav is transforming life on the go for people — before, during, and after every drive. Leveraging our location platform, global brands such as Ford, GM, Toyota, and AT&T deliver custom connected car and mobile experiences. Additionally, advertisers such as Nissan, Denny's, Walmart, and Best Buy reach millions of users with our highly-targeted advertising platform. To learn more about how Telenav's location platform powers personalized navigation, mapping, big data intelligence, social driving, and location-based ads, visit www.telenav.com.
We’re looking for an experienced marketing communications maven to help raise both Telenav’s corporate profile and its automotive business unit’s thought leadership profile. This is an exciting opportunity to be the voice of the company as you drive and execute Telenav’s communication strategy.
The ideal candidate will have a blend of hands-on marketing and communications prowess, from content strategy including corporate website editorial direction, to navigating between media, analyst and investor relations, to product launches and announcements, to a knack for developing messaging that effectively reaches and positively influences a variety of audiences.
This important role will be dedicated to three strategic areas of marketing communications for Telenav: the creation and execution of the company’s PR plan with a focus on the Automotive business unit, development of our analyst and investor relations plan, and delivery and management of the corporate website and related microsite content plan.
Working with stakeholders across the company, develop short and longer-term public relations strategy and quarterly plans
Develop key messages to help tell our product and corporate story
Determine metrics and measurement for all PR activities
Be the company’s champion for thought leadership and guide company through best practices for media thought leadership
Build and foster media target relationships
Write press releases, bylined articles, and blog posts as well as manage award submissions and speaking opportunities
Execute media training program for all spokespeople
Analyst and Investor Relations:
Understand the analyst and investor landscape to determine synergistic plan with PR plan
Help augment investor relations by working with exec team on quarterly earnings announcement and call preparation, including developing messages and writing scripts, managing investor conference content, and owning the investor relations presentation
Corporate Website Content:
Develop corporate website strategy for a full content refresh and maintain an editorial calendar
Work across functions to execute web plan
Keep website content fresh and relevant to company’s positioning and messaging
5-7+ years in hands-on, high-responsibility public relations, corporate communications, marketing communications or product marketing roles in B2B environments
Solid understanding of and experience in media landscape across channels and tiers; solid media relationships are a bonus
Understanding of investor and analyst relations with the ability to put an integrated plan together across IR/AR/PR
Passionate about automotive technology, with demonstrable excellent oral, presentation, and written communication skills
Proven ability to effectively articulate and showcase technology with flair and to different types of audiences with track record of delivering differentiated messaging for a product or suite of products
Essential marketing skills including understanding how to develop positioning and messaging
Proven ability to lead and execute content strategy
Ability to quickly ramp up on and understand complex technical concepts
Understanding of the critical importance of leveraging effective cross-functional relationships
Energetic, self-starter with amazing interpersonal and collaboration skills
Must be resourceful, creative, and able to brainstorm and implement new ideas
Strong portfolio of marketing communications deliverables and writing samples required