The Senior B2B Marketer is responsible for managing and contributing to projects that drive Sales growth through both increasing payments processing volume and expanding merchant share of checkout. The Senior B2B Marketer will report directly to the Marketing Director and be responsible for developing and executing B2B marketing engagement strategies and programs. The right candidate has expertise marketing to enterprise accounts with 100M+ revenue and effectively positioning new products and services to soften the ground for sales. In addition, they will manage email marketing, content curation/creation, social marketing and other engagement strategies aimed at top enterprise accounts.
This is an individual contributor role with no supervisory responsibilities.
Own email marketing to enterprise accounts and begin to build out ABM/marketing automation campaigns
Create and manage a social media engagement tactics
Provide B2B marketing and demand creation support to Sales (webinars, podcasts, etc.)
Work closely with Account Management to develop and launch campaigns aimed at existing accounts to grow share of checkout.
Recommend marketing budget on a project by project level
Lead marketing team initiatives to deploy and communicate new products / new services / new markets.
Manage vendor relationships
Assist with tradeshow strategy and planning when needed
Provide consistency of message around blockchain payments as the future of e-commerce
Cross-collaboration with other departments as necessary to increase successful execution
Demonstrated hands-on success B2B marketing experience with expertise developing and executing integrated marketing programs
Minimum of 5 -7 years of relevant experience and a track record of leading and developing marketing and other cross-functional teams.
Strong ability to project manage and multitask
Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, podcasts and website updates
Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
Possess superior skills in using information-based marketing, analytics and models to generate more successful marketing and sales campaigns
Experience in managing professional advertising, media planning and strategic marketing planning
Outstanding written and verbal communication skills including proposal generation with strong analytical skills