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VP, B2B Marketing at BitPay
Alpharetta, GA, US

BitPay,  is building blockchain payment technology that is transforming how businesses and people send, receive, and store money. We are searching for an experienced and highly motivated VP, Marketing to join our team!

 

The VP, Marketing will support the company's Sales revenue and growth goals. This position is responsible for understanding the unique drivers, influencer's and interrelationships inherent in the payment ecosystem and translating that knowledge into targeted marketing, demand creation strategies and results-driven plans. This position is responsible for working with internal stakeholders supporting Sales and external resources to execute B2B marketing plan deliverables, campaigns shows/events, and programs.

 

Responsibilities

    Provide highly skilled marketing and demand creation advice, assistance and execution for enterprise companies.
    Drive B2B lead generation campaigns tied to business growth objectives.
    Manage marketing budget.
    Plan, develop and implement comprehensive marketing strategies and programs across the company.
    Lead marketing team initiatives to deploy and communicate new products / new services / new markets.
    Manage agency and supplier relationships.
    Plan and oversee advertising and promotional activities including print, online, electronic media, tradeshow booth displays, etc.
    Provide consistency of message and BitPay image.
    Work directly with the Sales on development and deployment of programs to support customer acquisitions and retention.  
    Develop and launch campaigns driven at attracting quality prospects. 
    Support other departments as necessary in other marketing strategic initiatives.
    Work with Product to develop overall brand awareness/building and brand segmentation.
    Represents Company at tradeshows and events.

 

Required Skills

    Proven track record for increased B2B lead generation programs and results
    10+ years of relevant B2B and enterprise marketing experience and a track record of leading and developing marketing and other cross-functional teams (includes show management, use of SFDC and social channel marketing)
    Team oriented approach
    Experience in B2B engagement and website marketing and communications
    Ability to establish a clear vision and effectively influence others to achieve results
    Proven ability to understand consumer needs, uncover new insights, and translate this learning into successful concepts/launches
    Demonstrated hands-on success in developing and executing profitable integrated marketing programs
    Possess superior skills in using information-based marketing, analytics and models to generate more successful marketing and sales campaigns
    Experience in managing professional advertising, media planning and strategic marketing planning
    Demonstrated success in strategic relationship management, project management and negotiations
    Outstanding written and verbal communication skills including proposal generation with strong analytical skills

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