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Director of Acquisition at Credit Sesame
Mountain View, CA, US
Credit Sesame is the nation’s only full-lifecycle credit management service that helps consumers achieve financial wellness. Since 2010, we’ve helped millions improve their financial health, at no cost to them, by offering the best tools possible to access, understand, use, and protect their credit so they can lead better lives.
 
We are a fast-growing, nimble startup, and we succeed only because of our amazing teammates and our strong, positive culture.
 
We are seeking a Director of Acquisition to scale and manage our strategic plan to grow our current channels and explore new ways to attract users. If you have a successful track record in leading new-user acquisition efforts in a cost-effective way, this role is for you!

You'll be...

    • overseeing the efficient deployment of a multi-million dollar media budget, maximizing ROAS;
    • building and managing paid user acquisition channels, including SEM, Social, Display, and DRTV;
    • establishing A/B testing programs with appropriate cadence and prioritization for creative, audiences, and landing pages;
    • testing experimental marketing strategies in collaboration with our Growth team;
    • engaging and managing multiple agency relationships;
    • working cross-functionally with the leaders of the Product, Design, Analytics, and Engineering teams to ensure we deliver well-executed acquisition campaigns, strong user engagement, and excellent tracking;
    • building, managing, and mentoring the Acquisition team.

You’ll make an impact because…

    • you’re a seasoned leader who’s led multiple performance marketing teams that have have achieved high-growth (50-100%+ annually) in consumer-focused companies;
    • you quickly grasp the financial needs of consumers in order to develop effective campaigns through both analytics and storytelling;
    • you communicate complex, data-driven insights clearly and simply;
    • you have a deep grasp of marketing attribution and ROAS methodologies;
    • you're experienced with managing and allocating a large monthly budget;
    • you have delivered impactful results working with large scale digital platforms, such as Google AdWords, Google Display Network, Bing Ads, Apple Search Ads and Facebook;
    • you build strong relationships with third-party agencies to ensure that they deliver value and consistently achieve or exceed goals;
    • you have experience managing direct response TV campaigns;
    • you have an understanding of marketing value and how to calculate user and program profitability based on CPI, CPC, and CPM investments;
    • you have strong analytical skills and a keen ability to articulate results, both in writing and verbally;
    • you are passionate about improving the credit wellness of our millions of users.

You’ll love working with us because...

    • we pioneered the Personal Credit Management space;
    • you will have huge potential to grow with a dynamic startup that’s a category leader;
    • we have an amazing company culture with the best coworkers in the Bay Area;
    • you will get equity in a leading startup that is backed by top VCs, along with comprehensive medical, dental, and vision insurance;
    • we have meals catered twice a week;
    • we offer both free on-site fitness centers and a monthly fitness reimbursement;
    • we have fully-stocked kitchens with tasty snacks and drinks;
    • we have open paid time off—take the time off you need so you’re happy and healthy;
    • we are only a block from the Montgomery Street BART;
    • you can work in either our San Francisco or our Mountain View office;
    • we are an equal opportunity employer.
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